Kelley Austin - Marketing Cloud & Pardot Solutions

marketing cloud & pardot

Build brand loyalty with data-driven digital marketing

Bridging the gap between Marketing and Sales is an important goal for most businesses, but not always easy to achieve. There are so many marketing automation apps to choose from, and if you aren’t careful, you end up with a tangled web of features that don’t allow your Sales team to close any deals.

Marketing Cloud and Marketing Cloud Account Engagement (Pardot) are built to not only bridge this gap, but to make the lead-to-conversion process faster than ever before. Whether your company needs account-based marketing or widespread outreach, the Salesforce Marketing Automation tools will help you find your future customers and get them to the Sales team.

Work With Us

Marketing Cloud & Pardot computer mockup

Marketing Cloud & Pardot Customer Stories

Learn How a Global Nonprofit That Provides Disaster Relief Creates a More Personalized Experience with Marketing Cloud

A custom double opt-in solution, data segmentation, and strategic guidance through our Salesforce Excellence (Managed Services) offering helps our client improve their marketing strategy.

May 11, 2023

A Lending Automation Platform Drives Revenue with Salesforce

By connecting a SaaS company’s sales efforts with their marketing initiatives, team members can work together from a single platform to grow their sales and win more customers.

November 15, 2022

See How A Home Goods and Renovation Company Improves the Customer Experience with Sales Cloud and Marketing Cloud

After implementing Sales Cloud and Marketing Cloud, our client in the Retail & Consumer Goods Industry can now provide customers with a seamless experience by connecting their sales efforts with their marketing initiatives.

May 1, 2022

A Higher Education Institution Transforms the Student Experience with Salesforce

With the right Sales Cloud and Marketing Cloud solutions in place, our client in higher education can engage and recruit best-fit students.

January 18, 2022

New Product Implementation

Ready to take your Marketing Automation to the next level? We have several implementation packages to choose from based on the needs of your business.

Product Enhancements

If you have Marketing Automation implemented, but it’s stagnant, we can review your current setup and help make suggestions on how you can enhance your use of the tools.

Data Migration

Ready to upgrade from Mailchimp, Hubspot, or any other platform? We can help put together a full migration plan to get everything moved over and ready to go.

Managed Services

We have a lot of clients that utilize our team on an ongoing basis for Marketing Automation help. We act as an extension of your Marketing team and bring the expertise you need to drive value with Marketing Automation.

Implementation Repair

If you originally had your Marketing Automation tool setup or tried to self-implement but never got your systems off the ground, we can help you start seeing results and make any necessary repairs.

SMS Short Code Registration

If you have Mobile Studio with Marketing Cloud and need to register your short code for SMS, we can help walk you through the process to get everything set up.

Email Template Design

Many of our customers design their emails in external design programs and have us build them as email templates in Marketing Cloud or Pardot. We are also capable of assisting in the actual design of the email template itself.

Products

Marketing Cloud Email Studio

Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages.
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Marketing Cloud Journey Builder

Create seamless customer experiences across every touchpoint, including email, mobile, advertising, the web, direct mail, sales, commerce, and service.
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Marketing Cloud Mobile Studio

Reach customers on any device by personalizing your mobile marketing with SMS messages, push notifications, and chat messaging.
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Pardot: Growth, Plus, Advanced, Premium

With Marketing Cloud Account Engagement (formerly known as Pardot), you can create meaningful connections, generate more sales into the pipeline, and empower your sales team.
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Marketing Cloud Social Studio

Listen, engage, and publish using a powerful all-in-one social media marketing and management suite. Connect enriched social data to your marketing with sales and service.
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Datorama

With Marketing Cloud Intelligence (formerly Datorama), you can connect, analyze, and take action on all your data in one marketing dashboard to drive ROI, speed, and growth across your business.
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Marketing Cloud Einstein

Use AI to understand your customers’ engagement and behavior. Einstein for Marketing Cloud provides insights and data to inform your marketing activities.
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Pardot B2B Marketing Analytics

Maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and take data-driven actions.
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Marketing Cloud Versus Pardot

Many of our clients come to us with concerns about whether Marketing Cloud or Pardot is the best fit for their business. Some people will tell you that Marketing Cloud is geared towards B2C businesses while Pardot is geared towards B2B businesses.
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However, we’ve worked with many clients that break that model and are successful with the respective product they choose. It really comes down to features. For example, if SMS messaging is important in your marketing plan, then Marketing Cloud is the way to go. If your main focus is on website tracking and automated emails based on lead scoring, then Pardot may be the better choice.
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We can help you determine the best option for your business by understanding your marketing goals and developing a plan for how to best achieve them.