marketing cloud & pardot

Build brand loyalty with data-driven digital marketing

Bridging the gap between Marketing and Sales is an important goal for most businesses, but not always easy to achieve. There are so many marketing automation apps to choose from, and if you aren’t careful, you end up with a tangled web of features that don’t allow your Sales team to close any deals.

Marketing Cloud and Marketing Cloud Account Engagement (Pardot) are built to not only bridge this gap, but to make the lead-to-conversion process faster than ever before. Whether your company needs account-based marketing or widespread outreach, the Salesforce Marketing Automation tools will help you find your future customers and get them to the Sales team.
Marketing Cloud & Pardot computer mockup

Marketing Cloud & Pardot Customer Stories

A Technology Company Achieves Seamless Customer Insights After Uniting their Sales, Service, and Marketing Efforts in Salesforce

After implementing solutions for Sales Cloud and Marketing Cloud and migrating our client from Zendesk to Service Cloud, the company has experienced many tangible benefits — including increased productivity and improved customer satisfaction.
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Salesforce Revolutionizes Student Loan Servicing for a Company in the Financial Services Industry

With Salesforce our client in the Financial Services Industry has been able to streamline their operations in every area of their business from sales to service to marketing and more.
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Transforming ISP Operations: How Salesforce Empowered a Tech Company to Streamline Services and Drive Growth

After implementing Sales Cloud, Salesforce CPQ, and Pardot, our client’s team members can all work from a single platform and make data-driven decisions to move their company forward.
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Learn How a Global Nonprofit That Provides Disaster Relief Creates a More Personalized Experience with Marketing Cloud

A custom double opt-in solution, data segmentation, and strategic guidance through our Salesforce Excellence (Managed Services) offering helps our client improve their marketing strategy.
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solving things with the power of Salesforce

Meet Our Team

As the Practice Director for Marketing Cloud at Kelley Austin, Allie Vaughan is passionate about helping our clients provide customers with highly personalized experiences and tailored content with the powerful suite of tools that Marketing Cloud has to offer.

She enjoys solving complex marketing challenges with Salesforce and helping connect customers with the right messaging at the right time.


New Product Implementation

Ready to take your Marketing Automation to the next level? We have several implementation packages to choose from based on the needs of your business. 

Product Enhancements

If you have Marketing Automation implemented, but it’s stagnant, we can review your current setup and help make suggestions on how you can enhance your use of the tools.

Data Migration

Ready to upgrade from Mailchimp, Hubspot, or any other platform? We can help put together a full migration plan to get everything moved over and ready to go.

Managed Services

We have a lot of clients that utilize our team on an ongoing basis for Marketing Automation help. We act as an extension of your Marketing team and bring the expertise you need to drive value with Marketing Automation.

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Implementation Repair

If you originally had your Marketing Automation tool setup or tried to self-implement but never got your systems off the ground, we can help you start seeing results and make any necessary repairs.

SMS Short Code Registration

If you have Mobile Studio with Marketing Cloud and need to register your short code for SMS, we can help walk you through the process to get everything set up.

Email Template Design

Many of our customers design their emails in external design programs and have us build them as email templates in Marketing Cloud or Pardot. We are also capable of assisting in the actual design of the email template itself.


Marketing Cloud Email Studio
Reach your customers with the world’s #1 email marketing platform. Build smarter email — from basic marketing campaigns to sophisticated 1-to-1 messages.

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Marketing Cloud Journey Builder
Create seamless customer experiences across every touchpoint, including email, mobile, advertising, the web, direct mail, sales, commerce, and service.

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Marketing Cloud Personalization
Reach the right customers at the right time with AI-driven, 1-to-1 customer experiences. Optimize your website and emails with dynamic content to meet each customer’s needs in real time.

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Marketing Cloud Mobile Studio
Reach customers on any device by personalizing your mobile marketing with SMS messages, push notifications, and chat messaging.

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Marketing Cloud Account Engagement (Pardot): Growth, Plus, Advanced, Premium
With Marketing Cloud Account Engagement (formerly known as Pardot), you can create meaningful connections, generate more sales into the pipeline, and empower your sales team.

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Marketing Cloud Social Studio
Listen, engage, and publish using a powerful all-in-one social media marketing and management suite. Connect enriched social data to your marketing with sales and service.

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Marketing Cloud Intelligence (Datorama)
With Marketing Cloud Intelligence (formerly Datorama), you can connect, analyze, and take action on all your data in one marketing dashboard to drive ROI, speed, and growth across your business.

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Marketing Cloud Einstein
Use AI to understand your customers’ engagement and behavior. Einstein for Marketing Cloud provides insights and data to inform your marketing activities.

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Pardot B2B Marketing Analytics
Maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and take data-driven actions.

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Marketing Cloud Versus Pardot

Many of our clients come to us with concerns about whether Marketing Cloud or Pardot is the best fit for their business. Some people will tell you that Marketing Cloud is geared towards B2C businesses while Pardot is geared towards B2B businesses.

However, we’ve worked with many clients that break that model and are successful with the respective product they choose. It really comes down to features. For example, if SMS messaging is important in your marketing plan, then Marketing Cloud is the way to go. If your main focus is on website tracking and automated emails based on lead scoring, then Pardot may be the better choice.

We can help you determine the best option for your business by understanding your marketing goals and developing a plan for how to best achieve them.

Our Expertise


Our Clients Say

"They were great to work with, fun, easy-going and they know their stuff in the Salesforce marketing world."
— Education Client