As the Practice Director for Marketing Cloud at Kelley Austin, Allie Vaughan is passionate about helping our clients provide customers with highly personalized experiences and tailored content with the powerful suite of tools that Marketing Cloud has to offer.
She enjoys solving complex marketing challenges with Salesforce and helping connect customers with the right messaging at the right time.
Ready to take your Marketing Automation to the next level? We have several implementation packages to choose from based on the needs of your business.
If you have Marketing Automation implemented, but it’s stagnant, we can review your current setup and help make suggestions on how you can enhance your use of the tools.
Ready to upgrade from Mailchimp, Hubspot, or any other platform? We can help put together a full migration plan to get everything moved over and ready to go.
We have a lot of clients that utilize our team on an ongoing basis for Marketing Automation help. We act as an extension of your Marketing team and bring the expertise you need to drive value with Marketing Automation.
If you originally had your Marketing Automation tool setup or tried to self-implement but never got your systems off the ground, we can help you start seeing results and make any necessary repairs.
If you have Mobile Studio with Marketing Cloud and need to register your short code for SMS, we can help walk you through the process to get everything set up.
Many of our customers design their emails in external design programs and have us build them as email templates in Marketing Cloud or Pardot. We are also capable of assisting in the actual design of the email template itself.
Many of our clients come to us with concerns about whether Marketing Cloud or Pardot is the best fit for their business. Some people will tell you that Marketing Cloud is geared towards B2C businesses while Pardot is geared towards B2B businesses.
However, we’ve worked with many clients that break that model and are successful with the respective product they choose. It really comes down to features. For example, if SMS messaging is important in your marketing plan, then Marketing Cloud is the way to go. If your main focus is on website tracking and automated emails based on lead scoring, then Pardot may be the better choice.
We can help you determine the best option for your business by understanding your marketing goals and developing a plan for how to best achieve them.
